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With shifts in consumer tastes and buying behavior, together with wider Internet use and diversification of payment methods, it has become increasingly important for distribution businesses to uncover potential needs among consumer and to supply products with appropriate timing and means. This is made possible with NRI's IT solutions. The leading example is the POS (point of sales) data analysis system for Seven-Eleven Japan. Effective use of sales data enables well-planned order placement and efficient store management. Other solutions include the merchandising system that supports the industry's basic function of merchandising and those that support business reform in the distribution business.