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NRI Papers
No.15   October 1, 2000
  Socioeconomic Reform and Evolution Through Cybercommunity Solutions  
Hideo MIYASHITA
       The Center for Cyber Communities Initiative (CCCI) set up jointly by Keio University and NRI in July 1995 to conduct "social experiments" represented a new form of collaboration between industry and academia. Specifically, it differed in many respects from previous endeavors in the innovative nature of its projects, the flexible way in which it was managed, and the fact that its findings were published.
   One of the CCCI's recommendations was to distinguish between the value of organization-driven linkages and that of individual-driven linkages when studying the increasing impact of cyberspace on society. The value of individual-driven linkages, in particular, will attract growing interest because of the way in which it can help individuals (as both citizens and consumers) solve the kind of problems that will arise as they spontaneously form cybercommunities in cyberspace.
   The CCCI tried to make consumers, citizens, companies and both local and central governments aware of the importance of "cybercommunity solutions" as a means of (1) enabling consumers to achieve maximum satisfaction, (2) empowering citizens to resolve disputes in a way that they could accept, (3) helping companies to develop new ways of satisfying their customers and (4) developing new paradigms for reforming society and business.
   In order to devise effective cybercommunity solutions for reforming society and business, there is an urgent need for "cybercommunity relationship management."
Contents
I Overview of the CCCI's Activities
1 The CCCI's Aims and Achievements
2 The CCCI as a Social Experiment
II The Advent of Cybercommunities
1 The Spread of Cyberspace and the Emergence of a New Paradigm
2 The Emergence of Cybercommunities
III CCCI Recommendations: An Appeal for Cybercommunity Solutions
IV Need to Establish Successful Examples of Cybercommunity Relationship Management

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