NRI and SAP Japan to Cooperate in CRM Solutions
New function added to support linkage with mySAP CRM for the first time with the next version of TRUE TELLER; NRI's text mining tool
December 4, 2002
Nomura Research Institute, Ltd.
SAP Japan Co., Ltd.
On December 4, 2002, Nomura Research Institute, Ltd. (NRI: Tokyo; Akihisa Fujinuma, President, CEO & COO) and SAP Japan Co., Ltd. (SAP Japan: Tokyo; Kiyotaka Fujii, President & CEO) announced a cooperative venture in product linkage and services in the CRM (Customer Relationship Management) field. Initially, the new function that supports linkage with mySAP CRM, SAP Japan's CRM solution, will be incorporated into the latest version of NRI's text mining tool, TRUE TELLER Ver.3 (scheduled for release in mid December, 2002). With this product linkage, the two companies will jointly develop such services as seminar organization, consultation and system construction.
Efforts in the field of analytic CRM through the linkage of TRUE TELLER Ver.3 and mySAP CRM
SAP Japan's CRM solution, mySAP CRM, features quantitative data analysis of customer, product and sales information and contact data, and by combining these functions with TRUE TELLER will enable the analysis of correlation with qualitative data of Japanese text information. Furthermore, with linkage to the SAP R/3 mainstream system, mySAP CRM will centrally manage diverse corporate activity information including accounting, production, purchasing and personnel affairs. Through the analysis of the relationship between broad information and text data such as customers' "voices," it will be possible to analyze corporate activities from a customer viewpoint from a wide range of perspectives. The results of these analyses can be effectively fed back to marketing, product planning, maintenance and manufacturing functions. Through this cooperation with SAP Japan based on linkage between mySAP and TRUE TELLER, NRI will actively develop functions in the field of CRM. Initially, NRI had targeted 30 companies as the shipping audience for TRUE TELLER during the current year, but with this incorporation of functions, the company now expects an increase of a further 10 companies.
Cooperation in a broad range of CRM field
With the newly announced product linkage, NRI and SAP Japan will progress jointly in a wide range of CRM fields ranging from the organization of seminars to the fostering of mySAP CRM consultation, system development and operations. NRI and SAP Japan will jointly implement all aspects of CRM programs from project proposals to up-stream consultation and the installation stages of construction and introduction.
Nomura Research Institute, Ltd. (NRI)
Nomura Research Institute (NRI) was established in 1965 as Japan's first full-scale private think tank. In 1988, it merged with Nomura Computer Systems and evolved into an information service company representing Japan. The company offers total solutions starting with the definition of problems up until the offering of complete solutions through such services as economic research, business strategy planning, business model construction, construction and operation of systems, and ASP and Internet data center services.
Based on its proposal capability and technical ability developed from vast previous experience, NRI offers the design and construction of stable and high quality systems that appropriately meet clients' business needs, ranging from CRM consultation and introduction support to design, development and operation. The company's successful history of CRM-related performance of system solutions and consultation solutions in the past three years exceeds 200 projects. (http://www.nri.co.jp)
SAP Japan Co., Ltd.
SAP Japan was established in 1992 as the Japanese corporate body of SAP AG, the world leader in the field of corporate business software. The company provides a wide variety of solutions that enable the construction of enterprise resource planning packages (ERP), supplier relationship management (SRM), supply chain management (SCM), customer relationship management (CRM), enterprise portal and product lifecycle management (PLM). The company's products and services are already used in 120 countries by more than 18,800 companies with more than 10 million users, and have achieved integration and high efficiency in every business process internally and between different companies. In Japan, the products and services are the chosen tools of more than 1,000 companies, thereby contributing to the promotion of information technology and the improvement of international competitiveness and corporate value. (http://www.sap.co.jp)
SAP, SAP logo, mySAP.com and all names of SAP products and services herein are registered trademarks or trademarks of SAP AG in Germany and other countries.
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