NEWS RELEASE

KEY TO SUCCESSFUL REALIZATION OF DIGITAL MUSIC DISTRIBUTION, INTERNATIONAL EVALUATION PROJECT "STEP 2000" FOR "DIGITAL WATERMARK" TECHNOLOGY TO BE UNDERTAKEN

June 15, 2000

Nomura Research Institute, Ltd.


The Japanese Society for Rights of Authors, Composers and Publishers (hereunder referred to as JASRAC. Headquarters: Shibuya ward, Tokyo. President: Shigeru Yoshida), with Nomura Research Institute, Inc. (hereunder referred to as NRI. Headquarters: Chiyoda ward, Tokyo. President: Mr. Shozo Hashimoto) commissioned to provide services, together with international associations of copyright management societies, CISAC (Headquarters: Paris. Secretary General: Mr. Eric Baptiste) and BIEM (Headquarters: Paris. Secretary General: Mr. Ronald Mooij), will jointly conduct an international evaluation project for audio digital watermark technology, the first of its kind initiated by copyright management bodies, dubbed "STEP 2000".
While "digital watermarks" are an essential ingredient for the administration of copyrighted musical works and copyrights in the digitized / networked age, it has not gained full recognition and utilization due to insufficient promotion. This project, while recognizing past standardization initiatives and evaluation tests, will certify the aptitude of digital watermark technologies, with a view towards promoting its utilization.

STEP 2000 Organization
STEP 2000 is being organized by JASRAC, CISAC and BIEM. JASRAC, in its function as the project leader for STEP 2000, will evaluate and certify the technologies based on the test results, and will make public the companies whose technologies have been certified. JASRAC has commissioned NRI to handle the technical evaluation procedures* for the project (NRI will serve as the project secretariat). Also, the following copyright management societies from around the world will support STEP 2000 as member organizations (as of June 15, 2000).

APRA (Australia), ASCAP (USA), BMI (USA), BUMA/STEMRA (Netherlands), CASH (Hong Kong), GEMA (Germany), MCPS/PRS (England), SACEM/SDRM (France), SGAE (Spain), SIAE (Italy), TEOSTO (Finland)
*The technical evaluation procedures for the aptitude evaluation of digital watermarks will be conducted jointly with the Japan Acoustic Laboratory (Headquarters: Shibuya ward, Tokyo. President: Matsumi Suzuki).


Invitation to Companies to Participate in STEP 2000
STEP 2000 invites the participation of quality audio digital watermark technologies from around the world.Request for Proposals are provided on the following pages in the form of HTML and PDF.

HTML version


STEP 2000 Project Schedule
Final proposals to RFP will be accepted until July 14, 2000 (Japan time for all dates hereunder). Participating companies are to provide the project secretariat with the prescribed items required for evaluation by August 14, 2000, and all necessary tests required for the evaluation are scheduled to be concluded by September 14, 2000. Publication of the companies whose technologies are certified for technical aptitude will be on or after September 15, 2000.

The Significance of STEP 2000 for JASRAC

On June 3, 1999, JASRAC announced its vision for the copyright management system of the digitized and networked age, the "DAWN 2001" plan. DAWN 2001 is a statement to copyright owners and end users alike on how copyrights should be managed and protected, as well as a proposal to transmission service operators and other businesses involved in the digital distribution of music on how copyright management and protection should be incorporated into their businesses. In doing so, it presents a concept of usage licensing under the conditions of "copy protection", "usage reporting" and "digital watermarking" of the sound recording.
For JASRAC, STEP 2000 is one very important "step" in the realization of DAWN 2001.
*The term "STEP 2000" comes from the abbreviation of "by Societies, Technical Evaluation for Promoting practical utilization of digital watermark". Copyright administration organizations are typically referred to as "societies"

. *For questions concerning STEP 2000, please contact:
JASRAC Public Relations Department: Mr. Hayashi
Tel: (03) 3481-2164, E-mail: koho@pop02.jasrac.or.jp

NRI Corporate Comuniations Department: Yoshinobu Hirayama ,Kenji Taniguchi
Tel: (03) 5255-1981, E-mail: kouhou@nri.co.jp


Terminology: Digital Watermark
Digital watermark technology is a technology whereby copy control signals and identification data, for the purpose of content management, are embedded into digital content data, in this case music data. Until now, these functions were dependent on data inserted into content data "headers", but because data included in headers are easy to find and relatively easy to remove (alter), they were considered inadequate for copyright protection and management purposes in digital music distribution.
Because the embedding of information data using digital watermark technology partially replaces data from the entire length of the content data, it is believed that removal and alteration of this data would be difficult, eliminating some of the problems inherent with previous solutions. However, digital watermarks have their own technologically induced weaknesses, such as decline in sound quality as a result of the partial replacement of the original data, and the erasure of watermark data as a result of music utilization processes. These issues must be dealt with by trading off requirements on information quantity and time cycles.


To List of Press Releases
Inquiries: webmaster@nri.co.jp
Copyright(c) 1994-2000 Nomura Research Institute, Ltd. All rights reserved.